9 Tips for Selling a Luxury Home

The real estate market is different when you’re selling a luxury home. If you have a high-end property to sell, everything from how you price it to how you market it has to be optimized for the right buyers. In fact, the higher up you go in the price bracket the more you’re going to have to make carefully chosen moves that appeal to a subset of buyer with a lot to spend and a lot of expectations for what they’ll get.

If this is your first time selling a luxury home, you may be a bit wary about stepping foot into this exclusive market. The more money a house is listed for, the narrower the buyer pool becomes, which means you might have a long road ahead of you. But there is good news: Realtor.com’s luxury home index showed a 25% increase in luxury home sales across the U.S. last summer, with 17 out of 91 luxury markets seeing a 10% price growth increase year-over-year. So while the luxury market might be tough, there’s definitely a lot of action.

Overall market trends are certainly important, but at the end of the day it’s your job as a seller to do the best you can to sell your luxury property—and sell it fast. There are no guarantees in real estate, but there are certainly things that you can do to make your luxury home stand out even more than it already does and rope in the right buyer. Here are nine tips for selling a luxury home that can help you edge out the competition.

Work with a realtor who has experience in the luxury market

Bring in a professional stager

Find a balance when setting your price

When it comes to photos, think quality and quantity

Market wisely

Skip the public open house

Focus on what makes your home stand out

Develop a “brand” for your home

Offer some perks

Selling a luxury property, like selling any property, requires a give and take between your own wants and desires and those of your ideal buyers. And although it may require a little bit of luck to sell your home quickly, having a good foundational strategy is necessary. Follow the tips above and you should hopefully be under contract sooner rather than later with your luxury home.